Three Reasons You Need to Be Creating Content Regularly For Business Growth
We all know by now that creating and curating content is the best way to build an inbound marketing funnel. However, in case you don’t here are a few reasons why you need to be creating content consistently to grow your business, with some statistics.
- Every day millions of people search for answers to questions on Google or other search engines, whatever shows up there is considered content and 93% of online experiences start there.
- According to the Content Marketing Institute, 61% of purchases result from customers reading a blog! And this is due to audience members learning about your company or brand on a deep level and “getting what you’re about“
- Demand Metric explains in their content marketing infographic that 68% of people spend time reading about brands that are important to them. Are you supplying the people who are interested in your brand with information for them to get to know, like, and trust you?
Reading maketh a Fully Informed Content Creator
But what do you write about when you need to create a lot of content and how can you keep it informative and entertaining when you only have the one brain? Enter reading, your number one, go-to-source of new information and ways of seeing things. To illustrate the power of reading, I will paraphrase Warren Buffet gazillionaire, who claims that 80% of his working time is spent reading or thinking. He’s worth over 80 billion dollars so, I’d look into it.
Time spent reading about your industry’s blogs, news, trends and other assets, keeps you abreast of the happenings and allows you to have a say in the conversations that are on the minds of your audience. Developing the habit of reading about your industry daily should not be hard as people tend to research what they are interested in anyway. So spend a few minutes a day dedicated to searching for industry information, the history of the events taking place and how your audience is reacting to the news. This practice will keep you informed and knowledgable as well as allow you to have a more relevant conversation in the space in which you operate.
If you want to develop a habit of reading daily, below is a list of 7 actions you can take once per day to create this habit. Do one each day and watch your knowledge and creativity increase due to more information coming into your mind and expanding your industry view.
- Set alerts for keywords your business uses. If you don’t know what keywords to set alerts for, just read this blog post to help you get started.
- Research popular or trending industry books and get them as ebooks or read them on your phone through Kindle.
- Set a timer to read for 15 minutes and focus on blog posts, articles or guides that teach you something about your industry.
- Carry an industry related book with you and read on your lunchtime or while commuting.
- Similar to setting alerts, create an email just for blogs and updates of your business mentors, crushes and the people you enjoy reading and allow daily or weekly posts to be directed there. Check for new updates once per day and spend your 15 minutes reading one or two of those posts.
- Read books that are not industry related. I know this step seems counterproductive, especially considering that you are trying to get fresh insight on your field and audience, so why would I recommend reading something else? Well, here’s the thing, reading the same thing all the time gets boring, which might make you become boring if you’re talking about the same thing all the time. diversify your knowledge by reading something unrelated and entertaining and fun.
- Finally, this one is a bit of a cheat as it’s not necessarily reading but listening, and that is, listen to a podcast. Find out what your audience is listening to, where they go to get their information, what books they are reading and listen to them on a regular basis. This is a great way to get tons of information and ideas and also answer some questions and problems that your audience faces in dynamic ways you may not have thought about. There are podcasts apps you can download and save on your phone and numerous ebooks on Youtube you can listen to for free, so it’s easy to get started on this one.
The reality of content marketing is that it takes time. You need time to know your audience and what speaks to them and the patience to keep trying in the face of non-engagement. You need new ideas that are fresh and convey your same message from different angles so different people in your ideal audience can find and read your content. Since you’re going to be spending a lot of time interacting in this space, you might as well become a pro and know what the heck you are talking about, so read.
Follow along for the next step in the series and content creation challenge which will help you develop the habits of highly effective content creation and become a lifetime professional at content marketing best practices for your brand.
And if you want to join the “30 days of Content” challenge at the end of week 7, feel free to join my Facebook Group Sassy Content Marketing, where we will be creating content based on our content marketing strategy to attract more customers and ideal audience members.