How To Fit Your Dreams Into Your Business Model.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. Steve Jobs

The inclusion of this quote is by no means an endorsement of the fake it till you make it mindset. In fact, my views on this quote are you must take a step toward what you love and continue to develop it until you have accomplished expertise and abundance that allows you to serve from your overflow.

The law of attraction is very popular these days and one thing I have seen repeatedly in life and business is those who do not live in a way that lights up their hearts burn out quickly and die even quicker.

The concept of including your dreams into your business model may be foreign to some as conventional wisdom teaches that only lazy, good for nothings spend their lives daydreaming. This is utter bullshit. Some of the most successful people not only designed the lives they dreamed of but also designed businesses based on said dreams. Napoleon Hill talks about desire being the driver of success in Think and Grow Rich and outlines that if one desires a thing, craves it and takes the necessary steps to achieve it, then it is inevitably his. In this post, I will be discussing how to use your dreams and desires to create an authentic lifestyle and from that a dream business in which you are happy and free and able to live with ease and enjoyment.

I read in Gretchen Ruebin’s Happier at Home book that you pay a steep price for authenticity and it got me to wondering what then do you pay for misrepresenting yourself, even if only by accident or a little?

At the time of writing this post(it took me a week), I will have inhabited this realm for 41 years. That’s a long freaking time to not know who you are and what you’re really about, don’t you think? Both I and my brand have embodied many personalities, many identities that were true at one point but ill-fitting now that I want to walk in authenticity and bliss. So, let’s find out together how the heck to fit our dreams into our brands like so many other people are doing on a daily basis.

Before delving into the research, there were questions I wanted to answer so I wouldn’t get swept up in the many techniques and tools available for manifesting dreams. The list included:

  1. Does there need to be a time frame for manifesting this dream business or life?
  2. Does one need absolute clarity when manifesting a dream life or business?
  3. What specific tools or techniques would be necessary to achieve these goals and how do we use them?
  4. How would one measure progress in a faith-based environment and how can one determine what inspired actions are?

Is a Time Limit Necessary For Manifesting a Dream?

Napoleon Hill, the author of Think and Grow Rich, says, ” A goal is a dream with a deadline.” So, is it therefore implied that we should set time limits on our dreams to be able to frame them? It seems there are two schools of thought when it comes to manifesting. One, based off the teachings of Abraham Hicks, believes that we should set the desire and forget it and that too much focus on when it will show up or rituals keep us in the mindset of lacking the item or opportunity and therefore slows the process. Another theory which seems more practical and possibly more appealing to pragmatic souls like me allows time allotment but with the flexibility of trusting in a more divine timeframe if it doesn’t materialize right when we expect. So to answer the first question of should we set time limits, it seems the answer is yes and no. While we can have a preference for when we would like things to manifest, if we trust it’s already ours then we will not fall into doubt if it doesn’t materialize exactly when we expect it to.

believe it to see it

Getting Clear About What You Want.

This step is especially important. As one quote says you can’t hit a moving target. I believe it’s the same with using the law of attraction to create your ideal business and lifestyle. Sit with yourself and your biggest goals, the things you keep going back when you daydream. Pull out the BHAGs, the scary ones you think are too much, too big, too audacious. Let your inner child come out to play and dream. Determine how each makes you feel and why you would like to have them play out in your life. Will owning a business help keep you closer to home and set an example for your children about how to design their lifestyles? Be very clear about why you want what you want, even if it’s just because “this will bring me the feeling of freedom or happiness.” Once you’ve felt the joy and passion attached to it add it to your lifestyle design list in a journal or notepad. Make sure to add your reason for wanting to create this dream, the why will be the juice that keeps you going when you feel like giving up. Create a vision board for each area of your life and then start studying those who have what you desire. Learn from them what they did, how they did it and what steps to take to overcome the common obstacles. Find the highest paid, most successful and fulfilled people of the bunch, the ones whose lives fit the dream you have of your own and follow them to learn their secrets. Then, create your own plan and action steps and follow through with it until you get where you want to go. The main point here is you must decide that it’s imperative to keep going and trying different approaches, no matter what.

How to Convert That Into a Business? (The Techniques)

Most articles you read about building a dream business have the basic steps that are pretty practical and we’ve all seen before. Choose a niche, choose a name, build a website, create content or a product and market the heck out of it. For this particular question, I use the model of spiritual entrepreneurship. By my definition, a spiritual entrepreneur is someone who works at intersecting life goals with heart led principles and building relationships based on energetic interactions and wisdom. To create such a business in which all your values align and you embrace and espouse your quirks while getting paid to be you, there are a few steps that a practical business model sometimes neglects to include.

1. Use What is Known as Reality Distortion Field

This term I found to be used mostly in reference to Steve Jobs and can be best explained as a tendency to manipulate reality to match desires. It’s what Vishen Lakhiani refers to as “bending reality.” Which is defined as a state in which everything around you bends to match the desires you create and you make things happen the way you want them to with ease. Now, I know how freaky this sounds, believe me, I’m a reformed realist. However, if we look around us at all that has been created and invented, there was a time when folks thought those things were impossible. Remember, the Wright brothers seemed crazy until they were airborne.

By taking steps to understand how unlimited our potential is, you can start believing in your own abilities. Start by reading autobiographies of people who did exceptional things, learn about the ordinary steps the greats and gurus took to achieve the extraordinary and then learn about The Compound Effect or  The Slight Edge method to achieve what you desire.

 2. Practice Continuous Improvement.

To achieve anything you are not naturally good at takes patience and practice. It is said that 1000 hours of practice will make you an expert. If you do not have the time or desire to dedicate 1000 hours of practice, then use Brian Tracy’s Continous Improvement Formula which he outlines this way:

If you become one tenth of one percent more productive each day, that amounts to one half of one percent more productive each week. One half of one percent more productive each week amounts to two percent more productive each month and 26% more productive each year.

The cumulative effect if becoming a tiny bit better at your field and more productive amounts to a tremendous increase in your value and your output over time.”

3. Build Your Lifestyle And The Business Will Follow

Using your lifestyle design action plan, find mentors and invest in yourself and your dreams. Practice the things you read, work on your belief systems and mindset and put in the work to become the best version of yourself. Your business is a reflection of you so your growth will impact your business. Believing in yourself and knowing that you can create the desires you have in your mind takes time and work. Go to the workshops, journal, use scripting, visualize it, do the meditations and morning rituals and become like the people in your field who are winning. As Jim Rohn is known to say and it’s been echoed by the likes of Tony Robbins and other successful leaders, “success leaves clues”, I suggest finding them and following them.

4. Finally, be Your Self

Though most success students tend to follow the examples set by their mentors and the greats in their industries, they also know that they must find their own way and define their own unique style. Knowing who you are and what you like, want, and have to offer are essential when creating your freedom based lifestyle and business. Dr Wayne Dyer says you do not attract what you want, you attract what you are and so it’s key that you learn, accept and improve who you are. Knowing your unique traits, quirks and idiosyncrasies can be a bonus in your life as it warms people to you, attracts the right audience and helps them trust you. If you are serious be serious. If you are goofy be goofy and build your life around the things you love so you can always be having fun and spreading the love.


Please note: I have included affiliate links to the books I mentioned in this post. If you were to purchase any of the books linked I would make a small commission from the sale, however, this does not affect you in any way and thanks for your support.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.