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The Heart Centered Approach to Business Planning

Heart centered businessHaving to write a business plan puts most entrepreneurs on edge. The traditional way of creating these plans has a strong fiscal focus and in-depth planning that many of us have yet to decode. The feeling of fear or incompetence that comes with such planning takes away from the joyful experience that visualizing and creating a business could be.

Lately, many people have been shifting the focus of their business and planning to less brain heavy plans to more heart-centered and intuitively guided. Now, before you toss the whole post in the trash, hear me out. We have been taught that business is serious and should be approached with all logic and reason. And while this is true to an extent, consumers, including your audience members, are quite discerning and wish to connect with real people. If you doubt the power of connection and following your heart in business look at the businesses of influencers on the various platforms. Many of them make money by just being themselves and showing others who they are and how they live. We spend over a billion hours a day watching YouTube videos, 1 billion!

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How Avengers End Game Taught Me to Pursue My Dreams.

WARNING: IF YOU HAVE YET TO SEE  AVENGERS ENDGAME, DO NOT READ THIS POST. THERE WILL BE SPOILERS.

I am not a big Marvels Cinematic Universe buff. I watch superhero movies like mostly everyone else, asking my kids to explain plot holes and concepts I sometimes miss. And while I only watched a few of the Avengers movies, I have come to appreciate the creative genius behind the beloved and groundbreaking comics. After watching Infinity Wars, I was pumped for Endgame like the rest of the Marvel fanbase. What I didn’t anticipate are all the parallels I would notice between the Law of Attraction and the Time Travel Paradox the superheroes faced. And I especially didn’t expect to be inspired to pursue my dreams at all cost, including bending reality by watching a comic adapted into a movie.

Though Quantum Physics scholars are all hell-bent on arguing whether the Time Travel Paradox faced in the movie is a possibility, my attention was squarely focused on the law of attraction themes and how mindset and belief mixed with a little science and wealth can help people accomplish anything.

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How To Fit Your Dreams Into Your Business Model.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. Steve Jobs

The inclusion of this quote is by no means an endorsement of the fake it till you make it mindset. In fact, my views on this quote are you must take a step toward what you love and continue to develop it until you have accomplished expertise and abundance that allows you to serve from your overflow.

The law of attraction is very popular these days and one thing I have seen repeatedly in life and business is those who do not live in a way that lights up their hearts burn out quickly and die even quicker.

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Overcome Email Overwhelm in 3 Easy Steps

 

It’s been a while since I have written a blog post. One thing I didn’t consider when I desired and asked the Universe for an influx of work was how little time I would have to work on my business. The weirdest thing is, I have been learning so much of what I was doing wrong in the first place and what I can do more and less of and you can guess where blogging ended up. Yup, the latter. Since starting with the flow of clients I have enlisted the help of a design friend and a casual editor, who claims he is just an anal retentive guy who likes good grammar, so when I mention “we” I am not referring to the voices in my head. You will definitely know when my team has its hand in the doing of things as the blogs will be pristine, in the meantime, however, you get my ramblings and run on sentences. You’re welcome 😉

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7 Habits of Effective Content Creators-Part 4-Deep Research

How to Conduct Deeper Research for Effectively Deep Content

In the last week of content training in the Facebook group, we discussed digging deeper into market research, audience research, promotion, and products. So today, let’s discuss making your content deeper versus going wide and what the advantages are.

The difference between the two is that deep content is specific, well researched, detailed and likely lengthy discussions on one topic, while wide covers multiple related topics but on a more surface level and appeals to a more general audience.

So, for example, with this week’s topic of in-depth research, I covered a wide range of topics from market research to product research and gave tips on why to conduct them and how to get them done. To go deeper, I would need to dig into a step by step guided article that goes into the meat of the matter and links to data that explains data gathering, campaign strategies, and product diversification, for example, more profoundly.

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7 Habits of Highly Effective Content Creators-Part 3-Content Marketing Strategy

The Inbound Marketing Model is so Noisy, Why Should I Even Bother Going Through the Process of Creating a Plan?

So many people have written about the benefits of creating a content marketing strategy that I won’t spend a long time on that topic. The world of social media is inundated with content, everyone has something to say and they are all talking at the same time. In order to stand out from the crowd, your content must be organized, branded, useful and relatable. Now, a disclaimer here, a content marketing strategy alone doesn’t guarantee that you will break through and get a lot of traction with your audience. The idea, however, is practicing consistency in sharing your message and allowing people to engage with it, gives you a better shot at igniting your audience’s awareness and building a recognizable brand. Every year, platforms are changing their rules and so organic reach has become harder to obtain. Being very clear about what you need to share with your audience, makes it easier to connect with the people who need your message and cut through the noise.

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7 Habits Of Highly Effective Content Creators Part 2-Write Daily

Writing or Creating Content Every Day Seems Impossible When You Are Uncertain.

“Start writing, no matter what. The water does not flow until the faucet is turned on.”
— Louis L’Amour

When I first heard the instruction to write every day, I felt stress. I wasn’t sure what on earth I could possibly have to say that would need me to be saying it daily. As time went on and I learned more, got more conscious of success and developed my business mindset, I started finding it impossible to not write daily. Whether I’m working on an ebook or fiction, a blog post, status update or business journal entry, I am now always recording something. So, how can you implement this in your life as a content creator, especially if you are just starting out? Read on to find out.

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