Having to write a business plan puts most entrepreneurs on edge. The traditional way of creating these plans has a strong fiscal focus and in-depth planning that many of us have yet to decode. The feeling of fear or incompetence that comes with such planning takes away from the joyful experience that visualizing and creating a business could be.
Lately, many people have been shifting the focus of their business and planning to less brain heavy plans to more heart-centered and intuitively guided. Now, before you toss the whole post in the trash, hear me out. We have been taught that business is serious and should be approached with all logic and reason. And while this is true to an extent, consumers, including your audience members, are quite discerning and wish to connect with real people. If you doubt the power of connection and following your heart in business look at the businesses of influencers on the various platforms. Many of them make money by just being themselves and showing others who they are and how they live. We spend over a billion hours a day watching YouTube videos, 1 billion!