Blog

7 Habits of Highly Effective Content Creators-Part 1

Three Reasons You Need to Be Creating Content Regularly For Business Growth

We all know by now that creating and curating content is the best way to build an inbound marketing funnel. However, in case you don’t here are a few reasons why you need to be creating content consistently to grow your business, with some statistics.

  • Every day millions of people search for answers to questions on Google or other search engines, whatever shows up there is considered content and 93% of online experiences start there.

Continue reading “7 Habits of Highly Effective Content Creators-Part 1”

Why having a content marketing plan and sticking to it is your best bet

How’s throwing a post against every social media wall working for you?

 

I have a marketing plan, I even spent the time to create an actual content marketing strategy. However, the other day I got frustrated with my process and went off the rails for a minute, ok longer. To be honest, I do this way more than I should, I get frustrated that my writing career isn’t happening fast enough and then try to run around in circles to make money in other ways. Part of my marketing plan includes cold emails, which honest to goodness I hate doing. So, true story, I decided the other day to try my luck at another type of work, outside my house. I was desperate and frustrated, and so off I went to try my hand at something else. One day, after 12 hours of work in the cold ass Canadian weather, I made a grand total of about $110! The new opportunity had been like a carrot dangling in front of my face, so I had worked like a dog, with the hopes of making a quick lump sum to invest in my business. Of course that hadn’t happened and after a few weeks, I decided I would no longer deviate from my plan because no matter how much I hate cold emailing, I hated schlepping around in the cold even more.

Continue reading “Why having a content marketing plan and sticking to it is your best bet”

How To Make A Case For Content’s Undeniable Potential

Content Marketing Is Not Direct Marketing’s Ugly Step Sister

We’ve all met the client that has no idea what the difference is between copywriting and content marketing. Or, the client who wants it all, done his way, with no regard for the nuances and subtleties of the marketing asset that is content. And, there’s always the do more and faster client, who heard the rumours of other businesses that experienced exponential growth from their content marketing efforts. So how can we help to illuminate the compound benefits of a well thought out content marketing strategy to those who have no idea what the value potential is or how to appreciate the complexity of using content for relationship building.

To make the case for content marketing, we tend to approach it in this manner, as presented by Robert Rose of Content Marketing Institute, “Give us permission and budget to create content, and we’ll produce awesome stuff that will be more successful than advertising at driving top-of-the-funnel results.” And while there is no doubt that content applied properly and consistently can bring said results, we certainly would be missing the true benefits of this marketing model if we don’t learn the value of content outside of sales funnels. We must understand the longterm benefits of this asset and learn how to deliver useful, valuable material out of our desire to truly serve those who depend on us. So let’s discuss each of these points and then tie them together in a way our clients can come to see the real advantage of implementing a clear content strategy.

Continue reading “How To Make A Case For Content’s Undeniable Potential”

How To Stay Motivated When Nothing Seems To Be Working In Your Business

The Truth is Most Entrepreneurs Have Faced the Dread of Complete Financial Ruin.

Motivation though intangible can be the difference between success and failure. Many very talented and well-educated business owners give up on their dreams and end up building someone else’s because they have a hard time maintaining a positive outlook when things get tough. Let’s take a look at a scenario:

It’s Monday again and you eagerly check your email to see if any of the cold emails you sent out in the last week got responses. You are expectant because you followed all the advice your mentors gave you and tweaked the hell out of your flat boring former correspondence. You open your email, and aside from offers for you to buy more training and Google alerts, crickets. Not a single response, not even to say don’t message me you freak.

Continue reading “How To Stay Motivated When Nothing Seems To Be Working In Your Business”

Getting Started With Business Keyword Research

A Beginner’s Guide to Choosing the Right

Search Phrases for Your Ideal Business

Identifying your passion and personality based business.

As brand builders, coaches, and consultants, everything we do is intentional and potentially life-altering. While creating our ideal passion-profit balance, we know the connections we make with the people whose lives we improve, not only fuel our creativity but also determine the longevity of our businesses. So how do we choose our ideal businesses and ensure we get our products in front of the right audience?

At every stage of the business, we must be clear about who we serve and why they come to us in particular. This decision process forms the basis for everything we create and distribute while informing all our research, goal setting, plans, and metrics for our brands. This is referred to as niche selection or specialization.

Continue reading “Getting Started With Business Keyword Research”

Isn’t It Time We Stopped Shaming Quitters?

How following your bliss leaves some people behind-An opinion piece.

People really like to beautify their struggle, failure and the pain it brings. I get why this is necessary. I mean who wants to be the person that just gives up? Holding on in the tough times builds character and teaches lessons otherwise inaccessible. We adore the hero who, even on his dying bed, fought the good fight. And had it not been for the explorers, many of whom died in the process, our world would not have evolved to be this amazing wonderland we now enjoy. Society and the people in charge tell us that” winners never quit and quitters never win,” and so dutifully, we wake up at the crack of dawn, whip ourselves into working shape and bleeding our souls onto the floors of our offices day after day.

Continue reading “Isn’t It Time We Stopped Shaming Quitters?”

How To Increase Your Self Worth And Choose Your Ideal Client…While Still Being Imperfect

Did You know that low self-esteem is the root cause of underpricing your services?

So I recently fired a client who gave me anxiety. I was so relieved to get rid of her though she’s only my second client. I had quoted a lower price than I was comfortable with because, well, I wimped out. So being rid of her was good for me. Now she’s begging me to do the work (I guess she figured out the hourly rates for copywriters were at the minimum twice what I quoted.) Anywhooo, I’m almost tempted to double my quote and take her on, but I know that would be bad for my health and self worth. Please talk me down from the ledge of cheap hoedom.😿😿😿 #Iknowmyworth #Iknowmyworth #Iknowmyworth #Butlegomindstormbeexpensiveaf #hallpppppp 

The above was I post I wrote to my Facebook mentor group, desperately seeking guidance from what I now call the “cheap hoe syndrome,”  as it tried to suck me in during my early freelancing days. I was newly restarting my freelance business, with children to feed and not enough money coming in and I was desperate. The client I referenced in the post was a nightmare! She was demanding, condescending, disrespectful and had no regard for my policies, personal time or humanity. On first meeting said client, she made sure to let me know to call her by her government granted credentials and wanted to know my background. In retrospect, I had seen all the red flags, but like a thirsty romantic with rose-colored glasses, I dove in, willing to sell my soul for cents on the dollar.

Continue reading “How To Increase Your Self Worth And Choose Your Ideal Client…While Still Being Imperfect”