7 Habits of Effective Content Creators-Part 4-Deep Research

How to Conduct Deeper Research for Effectively Deep Content

In the last week of content training in the Facebook group, we discussed digging deeper into market research, audience research, promotion, and products. So today, let’s discuss making your content deeper versus going wide and what the advantages are.

The difference between the two is that deep content is specific, well researched, detailed and likely lengthy discussions on one topic, while wide covers multiple related topics but on a more surface level and appeals to a more general audience.

So, for example, with this week’s topic of in-depth research, I covered a wide range of topics from market research to product research and gave tips on why to conduct them and how to get them done. To go deeper, I would need to dig into a step by step guided article that goes into the meat of the matter and links to data that explains data gathering, campaign strategies, and product diversification, for example, more profoundly.

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7 Habits of Highly Effective Content Creators-Part 3-Content Marketing Strategy

The Inbound Marketing Model is so Noisy, Why Should I Even Bother Going Through the Process of Creating a Plan?

So many people have written about the benefits of creating a content marketing strategy that I won’t spend a long time on that topic. The world of social media is inundated with content, everyone has something to say and they are all talking at the same time. In order to stand out from the crowd, your content must be organized, branded, useful and relatable. Now, a disclaimer here, a content marketing strategy alone doesn’t guarantee that you will break through and get a lot of traction with your audience. The idea, however, is practicing consistency in sharing your message and allowing people to engage with it, gives you a better shot at igniting your audience’s awareness and building a recognizable brand. Every year, platforms are changing their rules and so organic reach has become harder to obtain. Being very clear about what you need to share with your audience, makes it easier to connect with the people who need your message and cut through the noise.

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7 Habits of Highly Effective Content Creators-Part 1

Three Reasons You Need to Be Creating Content Regularly For Business Growth

We all know by now that creating and curating content is the best way to build an inbound marketing funnel. However, in case you don’t here are a few reasons why you need to be creating content consistently to grow your business, with some statistics.

  • Every day millions of people search for answers to questions on Google or other search engines, whatever shows up there is considered content and 93% of online experiences start there.

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Why having a content marketing plan and sticking to it is your best bet

How’s throwing a post against every social media wall working for you?


I have a marketing plan, I even spent the time to create an actual content marketing strategy. However, the other day I got frustrated with my process and went off the rails for a minute, ok longer. To be honest, I do this way more than I should, I get frustrated that my writing career isn’t happening fast enough and then try to run around in circles to make money in other ways. Part of my marketing plan includes cold emails, which honest to goodness I hate doing. So, true story, I decided the other day to try my luck at another type of work, outside my house. I was desperate and frustrated, and so off I went to try my hand at something else. One day, after 12 hours of work in the cold ass Canadian weather, I made a grand total of about $110! The new opportunity had been like a carrot dangling in front of my face, so I had worked like a dog, with the hopes of making a quick lump sum to invest in my business. Of course that hadn’t happened and after a few weeks, I decided I would no longer deviate from my plan because no matter how much I hate cold emailing, I hated schlepping around in the cold even more.

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How To Make A Case For Content’s Undeniable Potential

Content Marketing Is Not Direct Marketing’s Ugly Step Sister

We’ve all met the client that has no idea what the difference is between copywriting and content marketing. Or, the client who wants it all, done his way, with no regard for the nuances and subtleties of the marketing asset that is content. And, there’s always the do more and faster client, who heard the rumours of other businesses that experienced exponential growth from their content marketing efforts. So how can we help to illuminate the compound benefits of a well thought out content marketing strategy to those who have no idea what the value potential is or how to appreciate the complexity of using content for relationship building.

To make the case for content marketing, we tend to approach it in this manner, as presented by Robert Rose of Content Marketing Institute, “Give us permission and budget to create content, and we’ll produce awesome stuff that will be more successful than advertising at driving top-of-the-funnel results.” And while there is no doubt that content applied properly and consistently can bring said results, we certainly would be missing the true benefits of this marketing model if we don’t learn the value of content outside of sales funnels. We must understand the longterm benefits of this asset and learn how to deliver useful, valuable material out of our desire to truly serve those who depend on us. So let’s discuss each of these points and then tie them together in a way our clients can come to see the real advantage of implementing a clear content strategy.

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Getting Started With Business Keyword Research

A Beginner’s Guide to Choosing the Right

Search Phrases for Your Ideal Business

Identifying your passion and personality based business.

As brand builders, coaches, and consultants, everything we do is intentional and potentially life-altering. While creating our ideal passion-profit balance, we know the connections we make with the people whose lives we improve, not only fuel our creativity but also determine the longevity of our businesses. So how do we choose our ideal businesses and ensure we get our products in front of the right audience?

At every stage of the business, we must be clear about who we serve and why they come to us in particular. This decision process forms the basis for everything we create and distribute while informing all our research, goal setting, plans, and metrics for our brands. This is referred to as niche selection or specialization.

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