How to Conduct Deeper Research for Effectively Deep Content
In the last week of content training in the Facebook group, we discussed digging deeper into market research, audience research, promotion, and products. So today, let’s discuss making your content deeper versus going wide and what the advantages are.
The difference between the two is that deep content is specific, well researched, detailed and likely lengthy discussions on one topic, while wide covers multiple related topics but on a more surface level and appeals to a more general audience.
So, for example, with this week’s topic of in-depth research, I covered a wide range of topics from market research to product research and gave tips on why to conduct them and how to get them done. To go deeper, I would need to dig into a step by step guided article that goes into the meat of the matter and links to data that explains data gathering, campaign strategies, and product diversification, for example, more profoundly.