The Inbound Marketing Model is so Noisy, Why Should I Even Bother Going Through the Process of Creating a Plan?
So many people have written about the benefits of creating a content marketing strategy that I won’t spend a long time on that topic. The world of social media is inundated with content, everyone has something to say and they are all talking at the same time. In order to stand out from the crowd, your content must be organized, branded, useful and relatable. Now, a disclaimer here, a content marketing strategy alone doesn’t guarantee that you will break through and get a lot of traction with your audience. The idea, however, is practicing consistency in sharing your message and allowing people to engage with it, gives you a better shot at igniting your audience’s awareness and building a recognizable brand. Every year, platforms are changing their rules and so organic reach has become harder to obtain. Being very clear about what you need to share with your audience, makes it easier to connect with the people who need your message and cut through the noise.