Why having a content marketing plan and sticking to it is your best bet

How’s throwing a post against every social media wall working for you?

 

I have a marketing plan, I even spent the time to create an actual content marketing strategy. However, the other day I got frustrated with my process and went off the rails for a minute, ok longer. To be honest, I do this way more than I should, I get frustrated that my writing career isn’t happening fast enough and then try to run around in circles to make money in other ways. Part of my marketing plan includes cold emails, which honest to goodness I hate doing. So, true story, I decided the other day to try my luck at another type of work, outside my house. I was desperate and frustrated, and so off I went to try my hand at something else. One day, after 12 hours of work in the cold ass Canadian weather, I made a grand total of about $110! The new opportunity had been like a carrot dangling in front of my face, so I had worked like a dog, with the hopes of making a quick lump sum to invest in my business. Of course that hadn’t happened and after a few weeks, I decided I would no longer deviate from my plan because no matter how much I hate cold emailing, I hated schlepping around in the cold even more.

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