My Girl Gigi is a bold, rebellious, almost fatalistic brand that gets in your face. If the brand were a person, she would have dark hair and smell of hashish and perfumed body powder distributed by an expensive puff. She would embody the feminine with a rugged strength and minimalistic approach that embodies the motto: “cut out the extra crap.”
The purple martini has been the inspiration for the brand from the start of the business and is modified to fit each platform and distributed marketing material. Our rendition of the My Girl Gigi brand style guide houses the fierceness, perfectionist, yet personable brand image. The simple 20-page style guide covers style instructions, brand identity representation and design guide and can be updated as the brand evolves and rebrands while being detailed enough for graphic designers and marketing teams to follow and remain on-brand.