When tasked with writing about complex topics, often referred to as “dry” articles, Copy Write Brand employs the “friend on a bar stool” technique. After getting the brand’s tone and syntax just right, we employ the sitting at a bar with a friend technique to ensure the topic is conversational and educational. While breaking down the complex concepts into simple, relatable bits that are easier to absorb, we treat the conversation with respect and dignity.
The below article was requested by a company to define big data to its B2B audience. Here is a snippet:
Big data refers to the aggressive growth and accessibility of structured (traditional numeric data) and unstructured data (modern social media, internet,) which allows for better business analysis. So, in other words, it is large volumes of information which is unable to be processed by traditional means.